TV Commercial Review
Memorable
Effective
Style
Heart or Humor
Execution
Good
Charlize Theron stars in this latest J’Adore TV commercial. Named “J’adore the New Absolu,” the Christian Dior advert is directed by Romain Gavras. The background music is Flashing Lights by Kanye West.
It the film Charlize Theron is in an extravagant and luxurious Turkish bath surrounded by beautiful women. The scene is inspired by the painting The Turkish Bath by Jean-Auguste-Dominique Ingres
The marketing message is “Discover the new J’adore Absolu film directed by the visionary Romain Gavras and his modern unique eye, starring our sublime muse Charlize Theron. An extraordinary universe. An ode to women, all women, stronger together as one.
A delightfully lush new composition sees Absolutes dance alongside an unprecedented freshness. The flowers here are as sweet as a delectable syrup, or a sublime, natural and sensual nectar.”
