Optus: The Optus Coverage Commitment
In this commercial
TV Commercial Review
Heart or Humor
Optus unveiled its new TV commercial directed by the Australian director Steve Rogers. Created by the advertising agency 72andSunny, Sydney the advert has the marketing message “If it’s not right, you can walk away. That’s our Coverage Commitment to you – available on new 24-month mobile handset plans.” The advert has a similar atmosphere to The Godfather movie.
CREATIVE AGENCY: 72andSunny, Sydney
PRODUCTION COMPANY: Revolver/Will O’Rourke
DIRECTOR: Steve Rogers
DESIGN AGENCY: Yes Agency
Optus is the second largest telecommunications company in Australia. It is a wholly owned subsidiary of SingTel (a company headquartered in Singapore) since 2001. The company primarily trades under the Optus brand, while maintaining several wholly owned subsidiary brands, such as Virgin Mobile Australia in the mobile telephony market, Uecomm in the network services market and Alphawest in the ICT services sector.