Optus: The Optus Coverage Commitment

In this commercial

Optus unveiled its new TV commercial directed by the Australian director Steve Rogers. Created by the advertising agency 72andSunny, Sydney the advert has the marketing message "If it’s not right, you can walk away. That's our Coverage Commitment to you - available on new 24-month mobile handset plans." The advert has a similar atmosphere to The Godfather movie. Credits: CREATIVE AGENCY: 72andSunny, Sydney PRODUCTION COMPANY: Revolver/Will O'Rourke DIRECTOR: Steve Rogers DESIGN AGENCY: Yes Agency Optus is the second largest telecommunications company in Australia. It is a wholly owned subsidiary of SingTel (a company headquartered in Singapore) since 2001. The company…

TV Commercial Review

Memorable
Effective
Style
Heart or Humor
Execution

Funny

Optus unveiled its new TV commercial directed by the Australian director Steve Rogers. Created by the advertising agency 72andSunny, Sydney the advert has the marketing message “If it’s not right, you can walk away. That’s our Coverage Commitment to you – available on new 24-month mobile handset plans.” The advert has a similar atmosphere to The Godfather movie.

Credits:
CREATIVE AGENCY: 72andSunny, Sydney
PRODUCTION COMPANY: Revolver/Will O’Rourke
DIRECTOR: Steve Rogers
DESIGN AGENCY: Yes Agency

Optus is the second largest telecommunications company in Australia. It is a wholly owned subsidiary of SingTel (a company headquartered in Singapore) since 2001. The company primarily trades under the Optus brand, while maintaining several wholly owned subsidiary brands, such as Virgin Mobile Australia in the mobile telephony market, Uecomm in the network services market and Alphawest in the ICT services sector.

Commitment

8.6

Interesting approach.

Memorable9.0
Effective7.0
Style9.0
Heart or Humor9.0
Execution9.0
Reader Rating: ( 0 vote ) 0

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