TV Commercial Review
Memorable
Effective
Style
Heart or Humor
Execution
Good
Apple unveiled a new video from the campaign “Shot on iPhone“. The film is in a vertical format and it was created for Apple by Dong Hoon Jun and James Thornton of Incite Studio.
It is interesting that in this campaign the making-of video is much more interesting than the advertisement itself. So, don’ forget to check the Experiments V – Dark Universe Experiments V – Behind the Scenes.