Liberty Mutual Insurance: Only pay for what you need

TV Commercial Review

Memorable
Effective
Style
Heart or Humor
Execution

Funny

The “Only pay for what you need” campaign was created by the advertising agency Goodby Silverstein & Partners for Liberty Mutual. There are many TV commercials part of this campaign, but we make a selection of the best of them:

Double Dutch
Unique Business
Video Game
Fliers – Cell phone repair
Magician
LiMu Emu & Doug: Stakeout
LiMu Emu & Doug: Volleyball

This campaing reminds me about Old Spice commercials style.

Hilarious

8.0

Interesting

Memorable7.0
Effective7.0
Style8.0
Heart or Humor10.0
Execution8.0
Reader Rating: ( 2 votes ) 4.1

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Comment (4)

  1. Your commercial showing a guy repairing phones and his water attack on his back is demeaning and confusing. He is making a living but he is washed off and furced to dangeroulsy jump and land on a cage similar to a burial box….Where is your messsage about paying just for what you need???

  2. thrilled you’re bringing the wife back, if only for the pleasure of her performance, as she stands out way above the rest of it.

  3. I find them so annoying that I would pay a fee not to ever see one of these commercials ever again.

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