Liberty Mutual Insurance: Only pay for what you need

TV Commercial Review

Heart or Humor


The “Only pay for what you need” campaign was created by the advertising agency Goodby Silverstein & Partners for Liberty Mutual. There are many TV commercials part of this campaign, but we make a selection of the best of them:

Double Dutch
Unique Business
Video Game
Fliers – Cell phone repair
LiMu Emu & Doug: Stakeout
LiMu Emu & Doug: Volleyball

This campaing reminds me about Old Spice commercials style.




Heart or Humor10.0
Reader Rating: ( 3 votes ) 4

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Comment (6)

  1. Your commercial showing a guy repairing phones and his water attack on his back is demeaning and confusing. He is making a living but he is washed off and furced to dangeroulsy jump and land on a cage similar to a burial box….Where is your messsage about paying just for what you need???

  2. thrilled you’re bringing the wife back, if only for the pleasure of her performance, as she stands out way above the rest of it.

  3. I find them so annoying that I would pay a fee not to ever see one of these commercials ever again.

  4. Thanks for letting me know I’m paying for what I don’t need. I didn’t know I was such a stupid consumer. What veritable saints of the corporate world!

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