Every Millimetre Matters   Fuel Your Journey   YoPRO

YoPRO: Every Millimetre Matters

TV Commercial Review

Memorable
Effective
Style
Heart or Humor
Execution

inspirational

YoPRO, Danone’s yogurt snacking brand, continues the campaign “Fuel Your Journey” with a new inspirational advert named “Every Millimetre Matters.”
The video was created by creative agency Emotive and it features a fitness and sporting Andrew Papadopoulos, Khan Porter, Abbie Taddeo, Xavier Cook, and Ellia Green.

Credits:
HEAD OF MARKETING: Blanca Carbonell
BRAND MANAGER: Xavier Gonzalez
CREATIVE AGENCY AND PRODUCTION: Emotive
CEO: Simon Joyce
MANAGING PARTNER & HEAD OF STRATEGY: Michael Hogg
BUSINESS DIRECTOR: Marshall Campbell
CREATIVE DIRECTOR: Zane Pearson
SENIOR CREATIVE & DIRECTOR: Rory Pearson
JUNIOR COPYWRITER: Cameron Burnett
JUNIOR ART DIRECTOR: Jackson Tate
EXECUTIVE PRODUCER: Hayley Ritz-Pelling
PRODUCER: Michael Hollis
PRODUCTION MANAGER: Alex Bray
STUDIO MANAGER: Rebecca Love-Williams
EDITOR: Tim Chivers and Spencer Austad
DESIGNER: Tim Evans
DOP: Campbell Brown
STEADICAM: Justin Besser
SOUND DESIGN: Electric Sheep
SENIOR SOUND DESIGNER: Joe Mount
EXECUTIVE PRODUCER: Kate Stenhouse
DISTRIBUTION: Emotive
HEAD OF DISTRIBUTION & ANALYSIS: Jamie Crick
SOCIAL MEDIA & PR AGENCY: Lampoon Group
CEO: Josh White
SOCIAL ACCOUNT DIRECTOR: Lauren Houghton
SOCIAL ACCOUNT MANAGER: Liz Van Oyen
TALENT & PARTNERSHIPS MANAGER: Millie Dawson
PUBLIC RELATIONS MANAGER: Emily Simons

inspirational

8.6

Good

Memorable8.0
Effective8.0
Style9.0
Heart or Humor9.0
Execution9.0
Reader Rating: ( 1 vote ) 9.5

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