RHB Bank: Light In a Time of Darkness

TV Commercial Review

Memorable
Effective
Style
Heart or Humor
Execution

Emotional

RHB Bank Malaysia unveiled this emotional advertisement about a magician who has to reinvent himself to overcome the crisis we are all going through. The advert was created by FCB, Malaysia.

The message is “Sometimes we can feel as if our life is trapped in darkness. But so long as we have the courage and strength to keep pushing, light will always find a way to triumph over darkness and pave our way to progress.”

Emotional

9.0

Well-done.

Memorable9.0
Effective8.0
Style8.0
Heart or Humor10.0
Execution10.0
Reader Rating: ( 0 vote ) 0

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