TV Commercial Review
Memorable
Effective
Style
Heart or Humor
Execution
Brilliant
Apple unveiled a new short film by director Damien Chazelle that was shot on an iPhone 11 Pro entirely in a vertical aspect ratio. The video is part of the Apple campaign “Shot on iPhone“. The film is a journey through cinema history is reimagined for the vertical screen by Damien Chazelle.
Damien Chazelle is known for films like “La La Land” and “Whiplash.”
Watch as classic genres are flipped on their side, from action movies to silent films, spy flicks to westerns, reframing and modernizing the movie magic we know and love.
Original Score by Grammy Award winner Lorne Balfe.
The second video is a behind the scenes that unveils how to create your own cinematic look and feel, learn a few tricks for the wide-angle lens, and find out how to compose shots for the vertical screen—all featuring insights from Academy Award-winning DP Linus Sandgren, BAFTA-winning production designer Shane Valentino, critically-acclaimed costume designer April Napier, and more.