Burger King: BK Na Madruga
TV Commercial Review
Memorable
Effective
Style
Heart or Humor
Execution
Funny
Burger King has just launched its new campaign “BK Na Madruga,” which offers up to 70% in selected offers from 00h to 05h. The commercial is funny as show us the worst that sitting-in Burger King restaurants have to offer. The ad features real-life funny moments from Burger King‘s restaurants.
The campaign was so efficient that it was an increase in the number of simultaneous orders and instability in Burger King’s partner system.
Funny and efficient
9.2
Efficient.