Burger King: The Moldy Whopper

Burger King unveiled an unusual commercial that shows us how a burger degrades in 34 days. The message is the beauty of real food is that it gets ugly. that’s why we are rolling out a WHOPPER® that is free from artificial preservatives. isn’t it beautiful?

I have mixed feelings. The advert manages to communicate the message in a powerful and elegant way. No Artificial Preservatives? Check! But, after seeing this video I have no appetite to eat a burger. Not at all!