Waze: Air Dancer
TV Commercial Review
Heart or Humor
Waze, Google-owned navigation app, release a commercial to promote the Waze Ads. the film features a tube man that lost his job due to the new Waze Ads. His story is heartbreaking and the Waze service is made responsible for his hard life.
Even though at the end of the Tube Man movie he rebuilds his career, the negative sentiment of the viewer remains on Waze Ads.
The marketing message is ” Traditional advertising only takes you so far. For your business to thrive, you need smarter ways to connect with people that are on the go and close to you. “
Head of Global Waze Starter Ads: Ori Daniel
User Acquisition Campaign by Abagada, Led by Dena Ilani
Directors and Writers: Tal Rosenthal & Noam Sharon (“Too short for modeling”)
Google Tel-Aviv Head of creative and video : Amir Ariely
Google Tel-Aviv Creative director: Idan Kravitz
Google Tel-Aviv Ecosystem manager: Itamar Cohen
Google Tel-Aviv Producer: Adva Navon
Google Tel-Aviv Creative strategist: Sophie Allweis
Production Company: Hamutal Peles, “We-do productions”
The Sad Story