Versace Flash 2021   Advertising Campaign   Featuring AJ Tracey and Anok Yai

Versace: Flash 2021- Featuring AJ Tracey and Anok Yai

TV Commercial Review

Memorable
Effective
Style
Heart or Humor
Execution

Good

Versace launch a new campaign video featuring AJ Tracey and his track Step On. The clip features styles from the Flash 2021 Collection. Ché Wolton Grant (born 4 March 1994), known professionally as AJ Tracey, is a British rapper, singer, songwriter, and record producer.

“I wrote Step On in the studio a couple of days after I spoke with Versace about doing the campaign and knew it would be perfect to showcase such a powerful message with a brand that has always been innovative and pushes boundaries.” declare AJ Tracey.

Donatella Versace said of the collaboration between Versace and AJ Tracey: “Versace and music have always had a special relationship, especially when it comes to young talent. I’ve been following AJ for a while, I love his music and the energy he brings. Thank you AJ Tracey.”

Models in the video are Anok Yai and Paco Diouf.

Good music

9.6

I like the format of the advert.

Memorable9.0
Effective9.0
Style10.0
Heart or Humor10.0
Execution10.0
Reader Rating: ( 0 vote ) 0

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