Apple: Shot on iPhone 11 Pro – Snowbrawl
In this commercial
TV Commercial Review
Heart or Humor
“Shot on iPhone” series has a new video today. Named “Snowbrawl,” the video shows a cinematic snowball fight between two warring teams. The commercial is directed by David Leitch, a director well known for movies like Hobbs & Shaw, Deadpool 2, John Wick, and Atomic Blonde.
“Snowbrawl” was shot solely on iPhone 11 Pro and included zooming, slow-mo, and more. The tagline is “Make your holiday videos epic with the highest-quality video in a smartphone, ever.” Do not rush to buy an iPhone to make the next blockbuster on it; you need a crew (stunt people, camera operators, editors, etc.) and other equipment like gimbals, snow machine, fog machine, electrics, props, hair and make-up, FX… And you’ll need a director like David Leitch to coordinate all of them.
The commercial is good as the promoted product is used to make the commercial.
At the end of the above video, you can take a look at Making of ‘Snowbrawl,’ a video behind the scenes at how the new ad was shot. It is interesting to go behind the scenes with director David Leitch as he turns a snowball fight into an epic action movie.
Very creative and well-done.