Apple: Dark Universe making-of video

The making-of video of Apple Experiments V – Dark Universe is much more interesting than the advertisement itself. So, the 5:14 video worth watching.
The video was created by Dong Hoon Jun and James Thornton of Incite Studio.

Incite is a technology design studio in Los Angeles. The Incite team consists of creative technologists, designers, developers, and strategists to support the clients in their marketing endeavors. The design expertise spans digital and physical experiences, from mobile apps to interactive installations. Incite is a technology design studio in Los Angeles. Since 2007, they’re worked with world-renowned advertising agencies and major brands like Apple and Toyota to bring creative concepts to reality.