Toyota Christmas ads 2022
TV Commercial Review
Heart or Humor
There are two Toyota Christmas ads 2022: “Like No One’s Watching” and “The Search.”
“Like No One’s Watching” is a :60 spot that shares the touching story of a young woman, Clara, who takes it upon herself to perform selfless acts of kindness for others throughout the holiday season. In the spot, Clara is shown delivering groceries to her elderly neighbor, leaving a small gift for another young neighbor and helping to catch and return a neighbor’s dog that escaped. The spot shows Clara alone in her city, choosing to help cover her coworker’s shift for the holidays. In the final scene, Clara arrives home on Christmas Eve where she is surprised by a group of neighbors who are returning the favor with a Christmas tree and gifts. “Like No One’s Watching” was created by Saatchi & Saatchi and directed by Oscar Nominated director Ted Melfi.
The bilingual:60 spot titled “The Search,” shares a heartwarming Christmas story of a young protagonist, Sophia, and her grandfather driving in their Sequoia on a journey to find Santa’s house. While the mission may prove daunting, the two share a special moment on their adventure. The bilingual spot was created by Conill Advertising and directed by award-winning director Peter Thwaites.
“Toyota’s holiday message focuses on simple acts of kindness and encourages people to connect with their communities this holiday season,” said Lisa Materazzo, group vice president, Toyota Marketing, Toyota Motor North America. “We hope this heartwarming message will inspire viewers to spread kindness, during the holidays and beyond.”
Excellent Christmas ads!