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DAILY COMMERCIALS

TAC: Lucky to be caught by police

Orange: Unicorn Grandad

AT&T: A Little Love ft LeBron James

December 29, 2020
in IT&C
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TV Commercial Review

Memorable
Effective
Style
Heart or Humor
Execution

Good

The new AT&T commercial features people from all walks of life coming together singing the 1969 hit “Put a Little Love in Your Heart,” including a few notable vocal cameos from AT&T’s well-loved Lily character, and none-other than LeBron James.

The music in this commercial is very well chosen and excellently renders the mood of the holidays.

The heartfelt track serves as a much-needed anthem for unity and compassion as we all continue to be socially distant.

AT&T commercial credits:


Advertising Agency: BBDO NY
Chief Creative Officer, Worldwide: David Lubars
Chief Creative Officer, Omnicom for AT&T: Matt MacDonald
Executive Creative Director: David Povill
Executive Creative Director: David Cuccinello
Group Executive Producer: Julie Collins
Executive Producer: Whitney Husnik
President BBDO LA & Global Client Lead: Rachel Nairn
Managing Director: Julien Lemoine
AT&T Account Lead: Stacia Parseghian
Senior Director: Laura Perrizo
Account Director: Guilherme Pimentel
Account Supervisor: Claire Sommer
Account Executive: Troy Hudson
Assistant Account Executive: Bobby Walker
Chief Strategy Officer: Crystal Rix
Head of Strategy: Tim Millar
Communications Planning Director: Mac Russell
Planning Director: Reza Rostampisheh
Brand Planner: Madeleine Reeves
Project Manager: Cornelia Berg
Agency: Critical Mass
Executive Creative Director: Frank Dattalo
Creative Director: Cori Donohoe
Associate Creative Director: Heather Rosen
Associate Creative Director: Trey Tyler
Executive Producer: Sydney Woodman
Producer: Cale McArthur
Editor: Ryan Bouman
Client Partner: Heather Livengood
Account Director: Austin Tatum
Program Director: Laurie Ma
Senior Producer: Amy Damus
Project Manager: Melissa Cavaliere
Agency: Hearts & Science
Managing Executive Director: Mike Venables
Executive Director, AT&T Consumer Media: Shanae Johnson
Executive Director, Digital Strategy: Theresa Fromm
Senior Director, Strategy: Christiana Messina
Senior Director, Strategy: Brian Diamond
Director, Strategy: Alex Ornstein
Associate Director, Strategy: Brook Hauge
Production Company: The Corner Shop
Director: Peter Thwaites
Executive Producer: Anna Hashmi
Executive Producer: Jay Shapiro
Producer: Suzie Greene-Tedesco
Editorial: WORK Editorial
EP: Marlo Baird
Post Producer: Brian Scharwath, Paloma Wodehouse
Editor: Neil Smith, Leah Turner
AE: Oliver Hecks, Will Nguyen
VFX: Preymaker | Creative + Technology| Creative + Technology
Makers: Angus Kneale, Melanie Wickham, Verity Grantham, Greg Cutler, Matt Tremaglio, Simon Holden, Randy Krueger, John Haley, Ben Weaver, Devan Maura Saber
Arrangement: Walker Music
Executive Producer: Sara Matarazzo, Stephanie Pigott

Put A Little Love In Your Heart lyrics

Think of your fellow man
Lend him a helping hand
Put a little love in your heart
You see it’s getting late
Oh, please don’t hesitate
Put a little love in your heart
And the world will be a better place
And the world will be a better place
For you and me
You just wait and see
Another day goes by
Still the children cry
Put a little love in your heart
If you want the world to know
We won’t let hatred grow
Put a little love in your heart
And the world (And the world) will be a better place
All the world (And the world) will be a better place
For you (For you) and me (And me)
You just wait (Just wait) and see, wait and see
Take a good look around
And if you’re looking down
Put a little love in your heart
I hope when you decide
Kindness will be your guide
Put a little love in your heart
And the world (And the world) will be a better place
And the world (And the world) will be a better place
For you (For you) and me (And me)
You just wait (Just wait) and see
People now, put a little love in your heart
Each and every day
Put a little love in your heart
There’s no other way
Put a little love in your heart
It’s up to you
Put a little love in your heart
Come on and
Put a little love in your heart
You’ve got to
Put a little love in your heart

Tags: AT&TBBDOLeBron James.Peter ThwaitesPreymakerThe Corner Shop
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