Orange - Unicorn Grandad

Orange: Unicorn Grandad

TV Commercial Review

Memorable
Effective
Style
Heart or Humor
Execution

Touching

Orange France Christmas advert is about a grandfather who received a smartphone for the holidays. A unicorn filter triggers a story with an unexpected ending. The 60-sec commercial was directed by Vincent Lobelle via Iconoclast.

Credits:
Creative Agency: Publicis Conseil-Paris
Chief Creative Officer: Marco Venturelli
Creative Director: Fabrice Delacourt
Copywriter: Benjamin Sanial
Art Director: Raphael Halin
Account Management: Marie Wallet, Anne Dauvé, Adrien Roux, Sherelle Ramire & Arno Duchemin
Strategic Planner: Damien Sabatier
TV Producer: Benjamin Auberdiac
Production Company: Iconoclast
Director: Vincent Lobelle
Producer: Domitile Laurens
Producer-Director: Lien Moulin
Photography Director: Matias Boucard
Production Designer: Andy Kelly
Designer: Reem Kuzali Zanoli
Post Production: Prodigious
Post-Production Director: Franck-Hervé Marc
Editing: Cyril Nakache
Colour Grading: Arthur Paux
Sound Production: Joel Tessonneau
Music & Experience Director: Vrej Minassian
Music: Nino Rota and his Orchestra
Digital Agency: Marcel
Creative Director: Xavier Le Boullenger
Creatives: Jules Perron & Gregory James; Benjamin Sanial & Raphael Halin; Thelma Cherpin
Account Management: Eric Guillot & Estelle Littaye
Technical Team: Eva Castrillo, Flavie Parize
Artistic Team: Caroline Delhoume, Vincent Laugier & Alain Vuarchex
Art Buying: Flore Silberfeld
Producer: Sandrine Martin
Set Designer: Soline D’Aboville
Photographer: Vincent Dousserez
Production: Malik Kinde

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Good

9.0

Emotional advert.

Memorable9.0
Effective9.0
Style9.0
Heart or Humor9.0
Execution9.0
Reader Rating: ( 0 vote ) 0

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