The Lucky Ones Get Caught 60  MA

TAC: Lucky to be caught by police

TV Commercial Review

Memorable
Effective
Style
Heart or Humor
Execution

Emotional

A new hard-hitting Victorian road safety campaign provides a stark reminder that people are lucky to be caught by police doing the wrong thing, rather than being killed or seriously injured.

The new Transport Accident Commission campaign highlights the dangers of speed and driver distraction, and the critical role police play in preventing road trauma.

Central to the campaign is a powerful new television ad that shows a young family in the car on their way to a family gathering, with the dad behind the wheel intermittently speeding.

During their drive, they almost encounter police on three occasions, including a moment when police don’t see them speed past because a truck is obscuring their view. Further along, the dad is distracted, loses control of the vehicle and they roll down an embankment – the campaign tagline then appears, ‘the lucky ones get caught’.

Minister for Roads and Road Safety, Ben Carroll said the campaign lays bare the devastation caused by speed and inattention on the roads.

TAC Chief Executive Officer, Joe Calafiore said the campaign should hit close to home with people. “The ad highlights how quickly things can go wrong on the road and why Victoria Police will be everywhere these holidays to keep us all safe.

“We know this holiday season is going to be busy on the roads and we all have a role to play in keeping each other safe – rest up, slow down, put the phone away and avoid drink and drug driving,” Mr Calafiore said.

Good

9.8

Good reminder

Memorable9.0
Effective10.0
Style10.0
Heart or Humor10.0
Execution10.0
Reader Rating: ( 0 vote ) 0

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