Quilmes coincidences World Cup viral ad
TV Commercial Review
Memorable
Effective
Style
Heart or Humor
Execution
Excellent
The advertising agency DraftLine, Buenos Aires, creates an excellent spot for AB InBev’s Argentinian beer brand Quilmes. The film is about coincidences and predicts that Argentina will win the FIFA World Cup Qatar 2022. Something that, coincidence or not, also happened in reality. The spot went viral.
Agency: draftLine
Connection Director: Guido Lofiego
Managing Director: Vera Nesis
CCO: Diego Gueler Montero
Creative Director: Dario Ventura
Head of Art: Mayra Brulc
Creative Team: Ignacio Allami
Creative Team: Federico Silva
Creative Team: Santiago González Llanos
Creative Team: Álvaro López Valencia.
Head of Strategy: Manolo Jofré
Strategy Team: Joy Giangualano
Strategy Team: Nicolás Bruno
Strategy Team: Nicolás Prosen
Community Manager: Juan Tabanera
Head of Operations: Agustina Vadori
Head of Project Manager: Agustina Simone
Project Manager: Lucila Peydro
Project Manager: Jacinta Cardini
Head of Production: Sebastian Torrella Reinoso
Agency Producer: Lola Winer
Agency Photographer: Florencia Giardino
Client: Alfredo Sayús
Client: Daniela Fux
Client: Chiara Guillemi
Client: Victoria Ramadori
Client: Florencia Monge
Client: Martin Cascardo
Client: Tomás Fernandez
Head of Connections: Alvaro Figueroa Alcorta
Connections Manager: Mateo Valentin
Production House: Argentinacine
Director: Augusto Gimenez Zapiola
Director: Martin Holzman
Chief Production Manager: Nano Tidone
Production Manager: Diego Gonzalez
Producer: German Escande
Production Coordinator: Natalia Barrios
DF: Luciano Badaracco
Art Director: Sebastián Serra
Color: Alejandra Lescano
Editor: Leandro Aste
Editor: Joaquin Pellarolo
Post-Production: Aldo Ferrari
Sound Mix: Bigotes
Music: Gastón Baremberg
Excellent
Excellent timing.