TV Commercial Review
Memorable
Effective
Style
Heart or Humor
Execution
Good
T-Mobile is coming back full force to the Super Bowl for the ninth consecutive year! And this time, the Un-carrier tapped American icon and country music legend Dolly Parton and award-winning singer-songwriter Miley Cyrus to fight the good 5G fight and #DoItForThePhones. The Un-carrier believes that no 5G phone should be trapped on a limited 5G network … and Dolly and Miley agree.
“So many consumers aren’t experiencing their 5G phone’s full potential because they’re trapped on limited 5G networks. It’s like getting a flashy sports car and only being able to drive it in a cul-de-sac,” said Mike Sievert, CEO at T-Mobile. “I can’t think of a better duo to help us spread awareness of this pressing issue than godmother-goddaughter icons Dolly Parton and Miley Cyrus. Because not only are they amazingly talented, they tell it like it is.”
“I’m grateful to help T-Mobile bring awareness to this modern misfortune,” said Dolly Parton. “Trust me, I know it’s hard to shine like a diamond on a rhinestone network, and we just want these 5G phones to shine on the nation’s largest, fastest 5G network.”
“When Aunt Dolly asked me to team up with her and T-Mobile, I was excited to use my voice to enhance this message,” said Miley Cyrus. “I’m also thrilled to call T-Mobile a friend and partner of The Happy Hippie Foundation, as they join our mission to fight injustice particularly facing the homeless youth here in Los Angeles, home to the Super Bowl this year.”
This marks the first time a godmother and goddaughter duo appear in a Big Game commercial together. With this, T-Mobile will donate $250,000 to Miley Cyrus’ Happy Hippie Foundation, which funds programs that support homeless youth, LGBTQ youth and other vulnerable populations.
