Skechers Super Bowl ads featuring Willie Nelson

Skechers Super Bowl advert 2022 features Willie Nelson. With a seven-decade career, Willie Nelson has earned every conceivable award as a musician and amassed reputable credentials as an author, actor, and activist.

Pass the Skechers! The Comfort Technology Company is back on the biggest advertising stage in the world with one of the all-time greats in music—Willie Nelson. The global campaign kicks off on Super Bowl Sunday with the legendary artist appearing in two Skechers commercials filmed on his Luck Ranch near Austin, Texas—one featuring his iconic song “On the Road Again” and a second that offers a fun twist on his signature advocacy to legalize…comfort.

“I can’t resist making an appearance during the Super Bowl,” said Willie Nelson, who continues his Willie Nelson & Family Tour in April. “And I’m doing this because of a message we can all agree on—everyone deserves the right to feel comfortable. From the bus to the stage to a jog around the ranch, staying healthy and feeling good is how I can keep doing what I love.”

“Willie Nelson is an American icon whose appeal knows no boundaries and a perfect fit for our new global campaign that begins at the Super Bowl. He’s still on his feet doing what he loves best—entertaining the masses on tour, and now helping spread our comfort message along the way,” added Michael Greenberg, president of Skechers. “We know featuring Willie’s genuine personality and well-known passions in a pair of commercials will make an impression for the millions watching the game. Fans will remember that only Skechers offers innovative comfort technologies that are almost beyond regulation.”

The Willie Nelson “On the Road” and “Legalize” commercials will mark the ninth time that Skechers has advertised during the Big Game since first appearing in a spot starring Joe Montana in 2010. One of the brand’s most talked-about spots from 2012 featured Mark Cuban watching a French bulldog named Mr. Quiggly racing in Skechers GOrun footwear.