Squarespace Super Bowl commercial – full version
TV Commercial Review
Heart or Humor
Squarespace’s seventh Super Bowl advertisement features Dolly Parton. Dolly re-record her iconic workplace anthem “9 to 5” with new lyrics as “5 to 9,” issuing a rallying call to those dreaming of turning their after-hours passion project into their own business. You can watch here the 2:21 full version.
Set to the soundtrack of Dolly singing “5 to 9,” the campaign was directed by Damien Chazelle and choreographed by Justin Peck. The ad highlights the unique side projects of office workers in a scene that transforms drab office cubicles into vibrant studio spaces, bringing all of their ideas to life.
“I loved the idea of taking my song ‘9 to 5,’ and mixing it up for a new Squarespace campaign. That’s the beauty of music, it is always changing and growing to meet the world around it,” said Dolly Parton. “There’s a whole new generation of people out there ready to change the world, to meet the growing needs that they see, and I think Squarespace is going to be there with them every step of the way.”