Royal Marines Recruitment: Pirates
TV Commercial Review
Heart or Humor
The Royal Navy has launched a short named “Pirates,” an advert part of its “It’s a state of mind” campaign.
The commercial was created by advertising agency Engine and directed by Nicolai Fuglsig through MJZ.
The message is “You won’t see us coming. You won’t see us leave. But you will know we’ve been. Being a Royal Marines Commando is about maximum impact, minimum fuss. Stealth over showboating. Using our training to get the job done, anywhere and everywhere.”
Creative Director Orlando Warner
Creatives David Dearlove, Richard Nott
Production Company MJZ
Director/animator Nicolai Fuglsig
Photographer Matyas Erdly
Production designer Andy Kelly
Producer Stephen Johnson
Editor Rick Russell
Sound design Sam Ashwell
A powerful recruitment advert.