Budweiser: Hold My Beer – feature Charlize Theron

In this commercial

TV Commercial Review

Memorable
Effective
Style
Heart or Humor
Execution

Good

The 60-sec Budweiser’s TV commercial, titled “The New Bud in Town,” features Charlize Theron, as she kicks ass in games across the bar all while never spilling a drop of her beer. The creative brings the limited edition brew to the national stage, with the King of Beer‘s new Reserve Series front and center.

The marketing message is “Two American icons are bringing back Copper Lager by popular demand this fall. Aged over Jim Beam barrel staves, Budweiser Reserve Copper Lager has a toasted oak aroma with hints of vanilla and caramel rye.”

The creative for Budweiser’s commercial is led by Vayner Media.

Good

9.2

I like the ad.

Memorable9.0
Effective9.0
Style10.0
Heart or Humor9.0
Execution9.0
Reader Rating: ( 1 vote ) 8.5

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Comment (4)

  1. The bartender is played by Andre Royo, who was great as Bubbles in The Wire (he’s much cleaner looking in this ad than when he played a drug addict in The Wire

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