American Express: Right Behind You
TV Commercial Review
Heart or Humor
The creative agency mcgarrybowen creates this emotional advert for American Express. The commercial was directed by Max Malkin and it has the marketing message “You move through life with confidence. Take on every opportunity. And bring the best version of yourself every day. And we’re here for you every step of the way. The powerful backing of American Express. Don’t live life without it.”
The song is “The Joke” by the band Brandi Carlile.
I love the advert's music.