Right Behind You American Express

American Express: Right Behind You

TV Commercial Review

Memorable
Effective
Style
Heart or Humor
Execution

Emotional

The creative agency mcgarrybowen creates this emotional advert for American Express. The commercial was directed by Max Malkin and it has the marketing message “You move through life with confidence. Take on every opportunity. And bring the best version of yourself every day. And we’re here for you every step of the way. The powerful backing of American Express. Don’t live life without it.”

The song is “The Joke” by the band Brandi Carlile.

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Emotional

8.4

I love the advert's music.

Memorable8.0
Effective8.0
Style9.0
Heart or Humor8.0
Execution8.0
Reader Rating: ( 6 votes ) 8.8

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