TV Commercial Review
Memorable
Effective
Style
Heart or Humor
Execution
Good
United unveiled a TV commercial named “Uniting the World.” The advert was created by Mcgarrybowen and was directed by Max Malkin of Prettybird.
The soundtrack is George Gershwin’s Rhapsody in Blue.
The marketing message is “From Chicago to Shnghai, Phoenix to Tokyo, and over 330 destinations worldwide, see how we connect people and unite the world through a musical orchestra.”
Credits
Agency: Mcgarrybowen New York
Chief Creative Officer (U.S.): Ned Crowley
Managing Director, Executive Creative Director: Haydn Morris
Group Creative Director: David DiRienz
Group Creative Director: Chris Pacetta
Director of Broadcast Production: Dante Piacenza
Executive Producer: Celia Everett
Senior Producer: Katie West
Managing Director, Global Music Production: Jerry Krenach
Managing Director, Account: Megan O’Grady
Group Managing Director: Ethel Uy
Account Supervisor: Kayla Friedman
Group Strategy Director: Marvin Miranda
Production Company: Prettybird
Director: Max Malkin
VP Executive Producer: Ali Brown
Director of Production: Tracey Hauser
Line Producer: Matt Wersinger
Editorial House : Cut + Run NY
Editor: Gary Knight
Senior Producer: Ellese Jobin
Music Production Company: Finger Music
Partner/Creative Director: Dave Hodge
Producer: Ewa Miller
Visual Effects: Framestore
VFX Supervisor: Tony Robins
Senior Producer: Clairellen Wallin
