Lidl: Kids gone – 2018 Christmas Ad

TV Commercial Review

Heart or Humor


Lidl Europe unveiled a sad Christmas fairytale. The film was created by the advertising agency Überground GmbH, Hamburg and directed by James Lees

The film is about how discussions and arguments between parents affect children. In the movie, the kids leave their homes and head to a magical realm. When parents realize what they did is too late.

Agency: Überground GmbH, Hamburg
Concept & Creative Direction: Jo Marie Farwick
Agency production: Heike Vollmeier, Danilo Klöfer
Text: Jo Marie Farwick, Anna Meissner
Art Direction: Kathi Walter, Dzhulyetta Kretsu, Florian Wiesener
Stills Photographer: Florian Büttner
Film production: EASYdoesit GmbH
Director: James Lees
Executive Producer: Sebastian von Gumpert
Senior Producer: Gregor Möllers
Junior Producer: Marie Zeller
Director Of Photography: John Lynch
Production Designer: Chad Lorne Keith
Costume Designer: Christina Flannery
1st AD: Konstantin Nerger

Music: 2WEI Music
Composer: Aljoscha Christenhuß , Simon Heeger, Chris Vorländer

Editor: Stefan Mork Christensen
Post Facility: MPC London & Amsterdam
VFX Supervisor: Greg McKneally, Mathew Elin
Sound Design: Loft Tonstudios Berlin/Hamburg
Additional Editing: Sebastian Thümler, Alexander Kutka

Service Production: Nafta Films
Producer for Nafta: Diana Mikita, Ilya Medovy
Production Manager: Deniss Bardašov
Art Director: Kaia Tungal
Casting Director: Irina Mohnja
Wardrobe Stylist: Külli Piibar
Art Director Assistant: Jaak Sova
Props Master: Kirsi Lember
Stand-by Props: Joonas Hirv
Set Manager: Kamilla Kase
Production Coordinator: Kristel Muiste
Production Assistant: Leika Leemets
Production Assistant: Siim Sirelpuu
Moderator: Nero Urke
2AD: Erik Hans Sepp
3AD: Ilona Faustova
Location Manager: Kristo Kaljuvee
Makeup Artist: Krislin Lainelo

Client: Lidl Stiftung & Co. KG
Martin Alles (Head of Marketing International ), Gianfranco Brunetti (Bereichsleiter Strategie & Marke und PR, Social Media & Influencer Marketing), Maciej Magdziarz (Bereichtsleiter Marketing Projekte International), Sabrina Bauer (Marketing Projekte International), Sascha Schneeweiß (Teamleiter Marketing International)

Leave the first comment:

Sad Christmas


The advert is touching but don't help sales.

Heart or Humor10.0
Reader Rating: ( 0 vote ) 0

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