TV Commercial Review
Memorable
Effective
Style
Heart or Humor
Execution
A good host
The new Bud Light’s ‘Dilly Dilly’ commercial was created by the advertising agency Wieden+Kennedy New York. The 45-second spot features the king and the queen, but not Bud Knight. In this episode, the King tries to be a good host, but even a King has his limits. The advert features also the newest characters in the series: the Count and Countess Pamplemousse from the next kingdom over.
Credits
Agency Wieden Kennedy NEW YORK
Executive Creative Director Karl Lieberman
Creative Directors Brandon Henderson, John Parker
Copywriter Katie Johnston
Art Director Lena Barrows
Head of Integrated Production Nick Setounski
Executive Producer Temma Shoaf
Senior Producer Jessica Griffeth
Producer Jordan Leinen
Strategist Brian Ritter
Social Strategist Jonathan Irizarry
Group Account Director Brandon Pracht
Account Director Price Manford
Account Supervisor Lauren Wilson
Head of Business Affairs Patrick O’Donoghue
Business Manager Justine Lowe, Michael Moronez
Production Company O-Positive
Director Jim Jenkins
Executive ProducerMarc Grill
Editorial Company Arcade Edit
Executive Producer Sila Soyer
Producer Andrew Cravotta
Editor Dave Anderson
Assistant Editor Sam Barden
VFX Company The Mill
Senior Producer Clairellen Wallin
Associate Producer Zach Fortin
Shoot Supervisor Christian Nielsen
Chief Creative Officer Angus Kneale
2D Lead Artist Nathan Kane
2D Artist Marco Baratto
2D Artist Rachel Moon
2D Artist Yongjae Lee
Telecine Company Company 3
Head of Color / Grade Artist Tim Masick
Color Producer Kevin Breheny
Mix Company Sound Lounge
Mixer Tom Jucarone, Rob DiFondi
Producer Becca Falborn
Music Company Walker
Producer Sara Matarazzo, Stephanie Pigott
End Card Company Digital Domain
