Foot Locker: Because Sneakers

Foot Locker unveiled its new campaign named “Because Sneakers.” This film, “The Week of Greatness is back: Because Sneakers” is created by the advertising agency BBDO New York and was directed by Matt Devine through Biscuit Filmworks. The film features Ben Simmons, LGP Qua, Dani Leigh, DJ Khaled, Asahd Khaled, Paul George, Ronnie2k, J.Balvin, Bad Bunny, Don C, Juice WRLD, Nigel Sylvester, Meek Mill

The marketing message is “To the outside world, we are a little unusual. Why do we get up at 3 am to cop a drop in a different timezone? Why do we secretly sniff out box-fresh sneakers? To us, the answer is obvious. Because Sneakers.
So this Week of Greatness, Foot Locker is celebrating the quirks that make us unique with a week of the freshest drops to unite the global sneaker community.
No matter where you’re from or what your background, you understand why we do what we do. ”

The Foot Locker campaign features Meek Mill, DJ Khaled and his son Asahd, Paul George, Ben Simmons, JR Smith, J. Balvin, Bad Bunny, Don C, Nigel Sylvester, Haha Davis, Ronnie 2K and Juice WRLD. To celebrate this passion and global moment of greatness, Foot Locker’s content also features global sneakerheads, including: Qias Omar(U.S.), Ray Polanco Jr. (U.S.), Kai Bent-Lee (Canada), Anna Bediones (Canada), Federico Schwartz (Italy) and Jeanne Santoli (France).

Credits
Agency: BBDO New York
Chief Creative Officer, Worldwide: David Lubars
Chief Creative Officer, New York: Greg Hahn
Executive Creative Director: Dan Lucey
Creative Director: Marcus Johnston
Creative Director: Jim Connolly
Art Director: Ryan Harper
Copywriter: Min-Woo Park
Design Director: Dennis Payongayong
Designer: Brandon Galosi
Motion Graphics Designer: Chris D’Andrea
Director of Integrated Production: David Rolfe
Executive Producer: Melissa Tifrere
Executive Producer: Anthony Curti
Senior Project Manager: Amy Orgel
Director of Business Affairs: Bernadette Naughten
VP, Production Services Director: Jessica Nugent
Business Affairs Manager: Heather Weissman
SVP, Director: Janelle Van Wonderen
Account Director: Laura McWhorter
Account Manager: Sam Henderson
Account Manager: Raymond Dorcely
Account Executive: Mackenzie Alderman
Planning Director: Steve Panawek
VP, Communications Strategy Director: Patrick Tomasiewicz
Production Company: Biscuit Filmworks
Director: Matt Devine
Executive Producer: Holly Vega
Producer: Robert Mooring
Director of Photography: Issac Bauman
Production Designer: Alexis Ross
Stylist: Astrid Gallegos
Assistant Stylist: Elizabeth Birkenbuel
Music and Sound Company: Mr. Pape
Music Supervisor: John Connon
Sound Designer: Tom Joyce
Editorial Company: Cartel
Editor: Andy McGraw
Assistant Editor: Josh Lee
Producer: Meagan Carroll
EP: Lauren Bleiweiss
Colorist: Tom Poole
Sound Design & Mix: Aaron Reynolds (Wave)
Flame: Danny Morris
Executive Producer: Charlotte Arnold
Post Producer: Bindy St. leger