Aviation Gin: Rejected Slogans features Ryan Reynolds

Lately, Ryan Reynolds has appeared in a number of hilarious ads.

Aviation Gin creates a PR stunt and sent this email to media:

Ryan Reynolds tries out hilariously awful new slogans for Aviation Gin
About hilariously
Humour (British English), also spelt as humor (American English; see spelling differences), is the tendency of experiences to provoke laughter and provide amusement. The term derives from the humoral medicine of the ancient Greeks, which taught that the balance of fluids in the human body, known as humours (Latin: humor, “body fluid”), controlled human health and emotion.
People of all ages and cultures respond to humour. Most people are able to experience humour—be amused, smile or laugh at something funny—and thus are considered to have a sense of humour. The hypothetical person lacking a sense of humour would likely find the behaviour inducing it to be inexplicable, strange, or even irrational. Though ultimately decided by personal taste, the extent to which a person finds something humorous depends on a host of variables, including geographical location, culture, maturity, level of education, intelligence and context. For example, young children may favour slapstick such as Punch and Judy puppet shows or the Tom and Jerry cartoons, whose physical nature makes it accessible to them. By contrast, more sophisticated forms of humour such as satire require an understanding of its social meaning and context, and thus tend to appeal to a more mature audience.

Ryan Reynolds tries out hilariously awful new slogans for Aviation Gin

The reply from Reynolds states: “Oh. My. God. The tagline shoot = disaster. What in the fresh hell is going on with our marketing department? Let’s cancel my afternoon fish pedi because I’ve gotta solve this myself. What else is new? LOL.”

The email went on to say that they should make sure to erase the footage so it doesn’t get out. That obviously didn’t happen, as a link to the shoot was provided to all recipients of Aviation Gin emails.

Credits:
Written by Ryan Reynolds & George Dewey
Directed by Bryan Rowland
Produced by Alec Eskander