Royal Navy: The Mist
TV Commercial Review
Heart or Humor
Royal Navy has launched a new recruitment campaign. “The Mist” is the first TV spot of this campaign and the second film is named “Spider.”
Both films were created by Engine’s creative agency, WCRS, and directed by Nicolai Fuglsig.
The new campaign appearing across broadcast television, video on demand and social media platforms such as Instagram and Facebook.
Paul Colley, Head of Marketing Royal Navy says: “These films really highlight the essence of `It`s a State of Mind` but critically that if you become a Royal Marine you can change what you think is possible.”
Orlando Warner, Creative Director, WCRS says “We wanted to create a campaign that was true to who the Royal Marines are and reflected the strength of mind required to wear the coveted green beret. The hugely talented Nicolai Fuglsig helped us bring to life these quiet, thoughtful scripts, each focusing on the mental discipline required to be a Royal Marine.”
Simon Peck, Group Managing Director, Engine Group says: “Engine’s proud relationship with the Royal Navy has produced several award-winning campaigns, and these latest films are some of the most powerful yet. By continuing to push new creative boundaries we hope to inspire the next generation of recruits to consider joining the Royal Marines Commandos.”