Royal Navy: The Mist

Royal Navy has launched a new recruitment campaign. "The Mist" is the first TV spot of this campaign and the second film is named “Spider.” Both films were created by Engine’s creative agency, WCRS, and directed by Nicolai Fuglsig. The new campaign appearing across broadcast television, video on demand and social media platforms such as Instagram and Facebook. Paul Colley, Head of Marketing Royal Navy says: “These films really highlight the essence of `It`s a State of Mind` but critically that if you become a Royal Marine you can change what you think is possible.” Orlando Warner, Creative Director, WCRS…

TV Commercial Review

Memorable
Effective
Style
Heart or Humor
Execution

Efficient

Royal Navy has launched a new recruitment campaign. “The Mist” is the first TV spot of this campaign and the second film is named “Spider.”
Both films were created by Engine’s creative agency, WCRS, and directed by Nicolai Fuglsig.

The new campaign appearing across broadcast television, video on demand and social media platforms such as Instagram and Facebook.

Paul Colley, Head of Marketing Royal Navy says: “These films really highlight the essence of `It`s a State of Mind` but critically that if you become a Royal Marine you can change what you think is possible.”

Orlando Warner, Creative Director, WCRS says “We wanted to create a campaign that was true to who the Royal Marines are and reflected the strength of mind required to wear the coveted green beret. The hugely talented Nicolai Fuglsig helped us bring to life these quiet, thoughtful scripts, each focusing on the mental discipline required to be a Royal Marine.”

Simon Peck, Group Managing Director, Engine Group says: “Engine’s proud relationship with the Royal Navy has produced several award-winning campaigns, and these latest films are some of the most powerful yet. By continuing to push new creative boundaries we hope to inspire the next generation of recruits to consider joining the Royal Marines Commandos.”

Army now

8.4

Effective.

Memorable8.0
Effective9.0
Style8.0
Heart or Humor8.0
Execution9.0
Reader Rating: ( 1 vote ) 10

Related TV Commercials

LEAVE YOUR COMMENT

Your email address will not be published. Required fields are marked *

 

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Subscribe To Our Newsletter

Register for FREE and receive news updates by email from the Daily Commercials! Never miss the top commercials!

Must-see commercials for marketing, agency, creative and advertising professionals. So why wait?

 

Subscribe To Our Newsletter

You have Successfully Subscribed!