Old Spice: Bounty, Mr. Clean, Febreze, Olay, Charmin, Head & Shoulders
TV Commercial Review
Heart or Humor
In Old Spice Super Bowl 2020 commercial P&G brings together seven of its iconic brands in a TV commercial: Bounty, Mr. Clean, Febreze, Olay, Charmin, Head & Shoulders, and Old Spice. The advert is hilarious and features Sofia Vergara, Rob Riggle, Troy Polamalu, Isaiah Mustafa, Busy Philipps, and Manolo Vergara.
“While others ask fans to watch their ads, P&G brands are asking America to create our ad in a way that’s never been done before at the Super Bowl,” said Marc Pritchard, the chief brand officer at P&G. “We are re-inventing advertising through an interactive experience that reinforces the benefits of our brands in a fun and innovative way. We’re looking forward to seeing how fans live up to the idea that when we all come together, it is amazing what we can do.”
“My friends and family love a good Super Bowl party, and part of the fun is the element of surprise – for the game’s outcome, and for what happens when you bring people together,” said Sofia Vergara . “One thing’s for sure – I’ve never had so many surprises in one party as I did at this one!”
“I am living out a personal dream to be THE Quicker Picker Upper at Sofia Vergara’s Super Bowl party,” said actor and comedian Rob Riggle, who dons two alter-egos fans can choose between to save the party. “Fans get to choose things like how messy the party gets, how yours truly shows up and how we all come together in the end. I don’t even know how it will end, but I can tell you the Quicker Picker Upper has never looked so good.”
Amazing marketing crossover