NFL: Super Bowl 2020 Commercial

Moments before kickoff at Super Bowl LIV, the NFL revealed a short film culminating its 100th season. NFL Super Bowl 2020 Commercial was created by the advertising agency 72andSunny, directed by Max Malkin through Prettybird.

The boys and girls featured in the star-studded piece embody the values of youth football. Thirteen-year-old California football sensation Maxwell “Bunchie” Young led 32 of his peers aged 9-12 onto the field to help launch the next 100 seasons of the NFL. Below are the names, hometowns, and favorite teams of the 32 children featured, along with a wide variety of NFL players, NFL Legends, and other notable personalities. Also below is the creative and some behind-the-scenes content.