Twice a year, Ukrainians are immersed in smoke. This is a seasonal practice of burning dry vegetation among older generations results in a real environmental disaster.
According to Gradus statistics, 20% of people stopped burning weeds due to the request of their children and grandchildren.
To convince the chosen audience to influence their parents and grandparents and to prevent upcoming events, Isobar, Ukraine
creates a cinematographic trailer of upcoming horrors which await them if they don’t stop.