The Worst Block in Town 60  DDB Sydney x Australian Red Cross (2).mp4

Australian Red Cross: The Worst Block in Town

TV Commercial Review

Memorable
Effective
Style
Heart or Humor
Execution

Good

DDB Sydney, Australia creates this lovly animation for the Australian Red Cross new brand campaign.

The Worst Block in Town

Credits

Directed by Turbo Collective (Antoine Marchand, Benoît de Geyer d’Orth, Paul-Eugène Dannaud, Fabien Meyran)

Storyboard: Turbo Collective
Character Design : Antoine Marchand
Concept Artist : Gaël Chauvet

Production: EDDY
Executive producer : Emilie Walmsley
Producers : Camille Principiano, Jonathan Zahut
Production coordinator : François de Rosanbo

Production: UNLISTED
Executive Producer: Graham Pryor
Producer: Kade Robertson

Menhir Fx Studio
CG Supervisor & Technical Director: Valentin Valdo Dornel
Character Modeling Artist: Alwin Durez, Loic Curien
Modeling Asset & Texturing: Clément Crosnier, Rachel Bosc-Bierne, Fabien Urbanczyk
Rigging Artist: Edgard Cros
Layout Supervisor: Valentin Valdo Dornel Layout Artist: Thomas Caputo
Animation Artists: Julien Reyes, Steeve Manangou
FX Animation : Valentin Valdo Dornel
Lighting & Compositing Supervisor: Pierre Tarsiguel
Lighting & Compositing artists: Fabien Urbanczyk, Rachel Bosc-Bierne, Lucien Lecompte
Production Manager: Simon Tarsiguel
Production Coordinator : Sarah Guadagno

Post-Production :
Editing : Hugo Hartmann Perrenot
Grading : Nightshift
Sound Design: Andy Stewart (DDB Sydney)
Music Supervision: Level Two Music

Original Music
Performed by Kate Miller-Heidke & Keir Nuttall
℗ Kate Miller-Heidke & Keir Nuttall
Written by Kate Miller-Heidke & Keir Nuttall
© Sony Music Publishing (Australia) Pty Ltd
Licensed by Sony Music Publishing (Australia) Pty Ltd

Client: Australian Red Cross
Belinda Dimovski – Director Engagement & Support
Astrid Mallard – Head of Marketing & Communication
Shini de Silva – Marketing Manager
Mina Hayashi – Brand Manager
Dilini Perera – Senior Multimedia Producer
Kim Batchelor – Creative Communications Lead

Creative Agency: DDB Sydney
Chief Creative Officer: Ben Welsh
Executive Creative Director: Matt Chandler
Senior Art Director: Elaine Li
Senior Copy Writer: Jared Wicker
Chief Strategy Officer: Fran Clayton
Planning Director: James Davis
Head of Integrated Content: Renata Barbosa
Senior Producer: Niki Bentley
Managing Partner: Nick Russo
Business Director: Sigrid Westhoff

Review

8.6

Well done

Memorable8.0
Effective8.0
Style9.0
Heart or Humor8.0
Execution10.0
Reader Rating: ( 0 vote ) 0

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