Resorts World Las Vegas: Stay Fabulous
TV Commercial Review
Heart or Humor
Resorts World Las Vegas, the Strip’s highly anticipated new 3,500-room luxury destination opening June 24, unveiled an utterly extravagant introduction to the US $4.3 billion property with “Stay Fabulous,” an immersive, first-of-its-kind short film featuring Celine Dion, Carrie Underwood, Katy Perry, Luke Bryan, Tiësto and Zedd. The commercial offers a sneak peek of the astounding entertainment to come as a result of the partnerships between Resorts World Las Vegas, Concerts West / AEG Presents, and Zouk Group.
The first commercial filmed on a live virtual set, “Stay Fabulous” sets a new standard for Las Vegas resort advertising. Utilizing the most sophisticated virtual set designs, the video merges virtual reality and CGI elements, using game-engine technologies to blur the line between the physical and digital worlds. “Stay Fabulous” marks the first time this technology – previously only used in the production of The Mandalorian and The Jungle Book – has been deployed in a large-scale commercial shoot.
“Stay Fabulous” was Produced by Resorts World Las Vegas’s Advertising Agency of Record, Hooray Agency, and Psyop, in partnership with Nant Studio.
The commercial takes viewers on a larger-than-life journey into the future of hospitality, entertainment and gaming with a series of highly dynamic, captivating vignettes that affirm Resorts World Las Vegas as the new hospitality leader for every form of excitement and spectacle that makes Las Vegas fabulous.
“The concept of Stay Fabulous captures the essence of the Resorts World Las Vegas brand where guests are encouraged to embrace their individuality and create their own version of fabulous,” said Scott Sibella, president of Resorts World Las Vegas. “With stunning visuals and special appearances from A-list entertainers, the commercial gives a peek into the incredible experiences that await when our doors open this June.”
The film immerses the artists in a series of fantasy “worlds” inspired by the exceptional variety of experiences at Resorts World Las Vegas – from day life, nightlife, dining, gaming and entertainment – culminating with the reveal of the resort’s new tagline: Stay Fabulous.
The camera follows a visiting couple as they explore the resort and meet some of its notable citizens – Katy Perry, Luke Bryan, Carrie Underwood, Celine Dion, Tiësto and Zedd – each presiding over their own fabulous domain. As the couple’s magical journey concludes, they lift their gaze from the towering Resorts World Las Vegas façade to see a message written in the sky – “Stay Fabulous.”
I like it.