ikea_-_mama_bear.mp4

IKEA: Mama Bear

TV Commercial Review

Memorable
Effective
Style
Heart or Humor
Execution

Good

Advertising agency Memac Ogilvy creates a funny commercial for IKEA with Earth Day theme. The campaign was directed by Amr El Hadad with production from Truffl. The video features an animatronic polar bear. The suit is worn by a performer and comes with two puppeteers who operate the animatronic head and neck.

Credits:

Advertising Agency: Memac Ogilvy
Production House: Truffle
Executive Producers: Cynthia Chammas and Michel Abou Zeid
DOP: Kamal Samy
AD: Yousef Taha
Art director: Assem Ali
Producer: Ehab El Koury
Line Producer: Shaimaa Hassan
Wardrobe Stylist: Yasmine Tazi
First Assistant Director: Youssef Taha
Editor: Sebastien Leclerq
Colorist: Belal Hibri
Online: LucidPost
Sound Design: Martin Dirkov
Post Production Producer: Mary Bou Akl
Bear Performer: Peter Elliott

Chief Creative Officer, MENA: Juggi Ramaksrishnan
Group Creative Director: Gautam Wadher
Creative Director: Alok Mohan
Senior Producer: Rajaa Chami
Senior Account Director: Alaa Nour

Good

9.4

I like it!

Memorable9.0
Effective9.0
Style10.0
Heart or Humor9.0
Execution10.0
Reader Rating: ( 3 votes ) 7.9

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