IKEA – The Book That Will Change Your Life – IKEA catalog 2020

TV Commercial Review

Heart or Humor


The advertising agency Memac Ogilvy, Dubai creates this brilliant commercial for IKEA UAE to promotes its 2020 catalog. Named “The book that will change your life,” the IKEA advert is directed by Samir Mallal through Hanzo Films, Fze. Ali is the main character of this 90-sec commercial whose life is changed when he finds the IKEA 2020 catalog.
The music is by composer Francesco D’Andrea, a music composer, arranger, songwriter, and music producer for Film, TV, commercials and video games.
The marketing message is, “Say hello to the book that will change your life.”


Gm Marketing, Communication & Id Design: Carla Klumpenaar
Regional Marketing Communications Manager: Amer Yaghi
Regional Digital Marketing Specialist: Noha Gheith

Creative Agency: Memac Ogilvy, Dubai
Chief Creative Officer: Juggi Ramakrishnan
Copywriter: Alok Mohan
Client Team Leader: Tarek Shawki
Account Manager: Alaa Nour
Senior Account Executive: Selin Alnazer
Head of Production: Luke Morris
Producer: Hiyam Itani

Production Company: Hanzo Films, Fze
Director: Samir Mallal
Dop: Andrij Parekh
Executive Producer: Hijaz Moosa
Line Producer: Moskitos Films, Istanbul
Producer: Kaan Acemi

Production Designer: Theo Boswell

Edit Company: The Assembly Rooms, London
Editor: Nik Hindson

Postproduction Company: Company 3, New York
Colorist: Joseph Bicknell
VFX Supervisor: Eppie Bowler, Amanda Pilnik

Licensing: The One Who Knocks By Francesco D’andrea

Sound Company: Machine Sound, London
Sound Engineer: Patch Rowland
Audio Director: Matej Oreskovic



Brilliant advert.

Heart or Humor10.0
Reader Rating: ( 2 votes ) 8.2

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