Marketing Campaign Review
Memorable
Effective
Style
Heart or Humor
Execution
Brilliant
Brilliant
A brilliant campaign! To promote inexpensive travel within Germany, Deutsche Bahn German Rail, and Ogilvy, Frankfurt created the first-ever real-time social media price comparison. Germany’s leading railway company Deutsche Bahn wanted to show that travelers don’t need to leave the country to see some of the world’s most beautiful locations. By showing brilliant international locations side-by-side with similarly-beautiful areas throughout Germany, Deutsche Bahn proved that you could experience an unforgettable travel experience by riding the rail around Germany.
Title: No need to fly
Client: Deutsche Bahn, German Rail
Team: Ogilvy, Frankfurt
