TV Commercial Review
Memorable
Effective
Style
Heart or Humor
Execution
Lag is weird
The advertising agency Madwell creates an exciting advert for Verizon. The target audience of this advert is gamers. The ad campaign is centered on lag — the network issues that are gamers’ #1 pain point. The message is, “Don’t let lag make things weird. Reach the next level with 5G Built for Gamers.”
The campaign’s core is a suite of video assets called “The Reset,” which depicts real-life being bombarded by lag in all its weird and wacky forms.
Gamers are a key customer segment for Verizon. They are very interested in 5G, and the performance benefits of 5G are readily apparent, especially for multiplayer gameplay.
More than half of adults are mobile gamers, who spend an average of 12 hours on mobile gaming per week. Most play daily. Further, over 70% of households have some type of gamer — mobile, console, or PC.
