TV Commercial Review
Memorable
Effective
Style
Heart or Humor
Execution
Excellent
Diablo, a spin-off brand from the world-famous Casillero del Diablo portfolio, was created for a younger generation of wine drinkers who prefer storytelling and brand character to a wine’s awards or history.
Created by DAf, the “A Pact with the Extraordinary” ad evokes an emotional response and contains unexpected details. The production quality is high and it features a high level of artistic creativity.
The creative evolved past the previous campaigns’ established conceptual territory and entered a sophisticated, heightened world representing the aspirational lifestyle of the loyal consumer base who have followed Diablo since its launch.
“Having laid Diablo’s brand foundations through a conceptual lens, the opportunity to evolve from these abstract foundations and enter the tangible world of the consumer has been very exciting,” commented DAf Founder and Executive Creative Director, Felipe Dacaret.
Shot with cinematic techniques and set in an opulent residence with an eclectic art design, the ad features two characters who inhabit the space with a flirtatious, alluring charm blended with a touch of darkness. Weaving through the maze of hallways to meet in a seductive climax, their faces are obscured throughout — they could be anyone and the consumer is invited into the scene — revealed partially at the end of the video along with the brand’s icon, to underscore the brand name, meaning “devil” in Spanish.
Credits:
Creative agency: DAf
Executive Creative Director: Felipe Dacaret
Creative Director: Patricio Navarrete
Copywriter: Charis McGowan
Art Director: Patricia Prestigiacomo
Accounts Team: Florence West, Braulio Natera
Head of Digital: Daniel Passos
Production company: DAf
Director: Felipe Dacaret
Executive Producer: Carlos Angulo
DoP: Jorge Calderón
Assistant Director: Leo Contreras
Production Designer: Rodrigo Miranda
Post-production: DAf
Editor and Online: Rodrigo Reyes
Music production: Miranda y Tobar
Still Photography: Estudio Fé
Costume Design: Claudia Robles
Makeup: Mane Celedon
