TV Commercial Review
Memorable
Effective
Style
Heart or Humor
Execution
Good
Geico unveiled a new commercial with live-action and animation. Created by The Martin Agency, the video features two lovely classic cartoon characters Yogi Bear and Boo Boo (introduced by iconic animators Hanna-Barbera in 1958).
CREDITS
Client: Geico
Joe Pusateri – Vice President, Marketing
Amy Furman – Assistant Vice President, Marketing
Gary Aurand – Director, Marketing
Tom Perlozzo – Senior Manager, Marketing
Tim Ware – Supervisor II, Marketing
Olivia Ashby – Program Lead II, Marketing
Brighid Griffin – Program Lead I, Marketing
Rese Chorpening – Program Lead I, Marketing
Allison Eckert – Brand Team Planner, Marketing
Agency: The Martin Agency
Neel Williams – Group Creative Director
Ken Marcus – Senior Copywriter
Sean Riley – Creative Director
Kate Placentra – Associate Creative Director
Matt Mattox – Group Account Director
Jon Glomb – Account Director
Allie Waller – Account Supervisor
Juan Pelaez – Account Executive
Justin West – Account Coordinator
Heather Collier – Executive Producer
Brian Camp – Producer
Dylan Heimbrock – Senior Producer
Heather Hartman – Project Manager
Suzanne Wieringo – Business Affairs Supervisor
Lauren Garrett – Business Affairs Coordinator
Monica Cox – Sr. Financial Affairs
Production: O Positive
Brian Billow – Director
Ralph Laucella – Executive Producer
Devon Clark – Head of Production
Grayson Bithell – Producer
Editorial: MackCut
Ian Mackenzie – Editor
Cooper McLane – Assistant Editor
Gina Pagano – Executive Producer
Color + Finishing: The Mill
Ade Macalinao – Producer
Fergus McCall – Head of Color
Anastasia Von Rohl – Executive Producer
Chris Knight – Creative Director
Audio: TBD Post
Dusty Albertz – Sound Design + Mix
Karen Jacobs – Executive Producer
