Ford: Let’s Face the Change

The advertising agency BBDO Argentina creates a powerful advert for Ford Brazil to promotes the new Ford Kuga.
Directed by Andy Fogwill, Augustin Carbonere, the advert is motivational and full of interesting statistical data like “only 23 out 100 managers resign to seek for a new life,” “only 7 out every 100 adults have the job they dreamed of,” “only 1 in 100 chefs becomes a star chef,” “only 22 out of every 100 couples turn 30 years of married,” and “only 39 of 100 athletes return well after an injury.” In the end, the conclusion is, “that means 100 of 100 accept the challenge.”
The ad tagline is, “Let’s face the change.”

Credits
Advertising Agency: EnergyBBDO, BBDO Argentina
Managing Directors: Daniel Baena, Denise Orman
ECDs: Alexandre Pagano, João Caetano Brasil, Joaquin Campins, Christian Rosli
Creative Directors: Yago Fandiño, Mathias Harbek
Creatives: Romero Cavalcanti, Guilherme Nóbrega, Mico Toledo, Haroldo Moreira, Albert Rius
Strategy: José Lucas de Paula, Javier Quintero, Rafael Prieto, Thany Moraes, Glaucia Guerra, Patrick Sertã
Media: Rafael Amorim, Marcelo Marujo, Carolina Candil, Fernanda Lagrotta, Beatriz Campos
Regional Business Leaders: Daniel Baena, Sebatián Diáz
Accounts: Pedro Führer, Valéria Coutinho, Katherine Arteaga, Clara Dusserre
Producers: Ana Pillado, Lua Carbajal
Production Company: Landia Argentina
Production Company Service Uruguai: Oriental Films
Executive Producers: Adrian D’amario, Diego Dutil
Producers: Leo Rock Muriel, Manolo Farachio
Directors: Andy Fogwill, Augustin Carbonere
DOP: Augustin Claramount
Production Designer: Lucia Rodriguez
Editor: Juan Libonattti, Andres Boero
Post Production: Gabriel Albertoni
Post Production Coordinator: Julian Lopez Coppola
Color Grading: MARLA, Fernandinho
Sound Designer: TDL