Mercedes-Benz Turkey changes the name of its social media accounts on Fathers’ Day from Mercedes to Emil Jellinek. Also, the logo was changed with Emil’s photo. Publicis comes with this idea because Mercedes was the name of a daughter whose father was in love with automobiles, Emil Jellinek. This campaign got social media attention: 1,200,000 impressions and 35,000 interactions in 24 hours.
Who Emil Jellinek was?
Emil Jellinek was born in Leipzig on April 6, 1853. He gave his parents little joy during his school years – he was given private lessons for several years, and later no school could keep him for long. Emil Jellinek resisted any compulsion to learn. At the age of 17 he was employed as an official by the North-West Rotkosteletz railway company, but left this employment only two years later. Emil Jellinek now made his way to France, and was then called to Tangiers by the Austro-Hungarian Consul. One year later he went to Tetuan as a consular agent, married a French woman and established himself as a successful trader in North African products.
