TV Commercial Review
Memorable
Effective
Style
Heart or Humor
Execution
Gross
The advertising agency Havas, Johannesburg, South Africa, and the production company Spitfire Films unveiled three short films to encourage people to wear a mask. The message is, “If you don’t wear a mask, you might as well do this” and “Don’t be a COVIDIOT.” In those three commercials, the main character uses his tongue to withdraw money from the ATM, presses the elevator button with his tongue, and even holds his tongue on the treadmill tape for no reason.
