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Hospital de Amor: The Fall

Created by the advertising agency WMcCann Sao Paulo and directed by Paulo Garcia, “The Fall”- Love never let us down, is an animated short to announce the renaming of Hospital De Cancer De Barretos, Brazil. The new name of the hospital is Hospital de Amor. The film was produced by Zombie Studio, Sao Paulo, Brazil. […]
Flying Collection – Colombo Black Friday

Flying Collection – Colombo Black Friday

How to do outdoor advertising in a city where outdoor advertising was banned?Publicis Salles Chemistri, Sao Paulo, Brazil accept this challenge and use drones to present Black Friday deals of Camisaria Colombo – a Brazilian shirt store. It is intrusive and I think the Lei Cidade Limpa law will be updated soon to cover drone […]

22º Mix Brasil Festival: Everyone is gay

Neogama/BBH, Brazil did this funny commercial to promote 22º Mix Brasil Festival by highlighting an unusual point of view about the prejudice in Brazilian society. This event is the largest cultural festival of diversity in Brasil. The message is that today any behavior can be interpreted as homosexual trend. I like it!