EDEKA: 2015 Christmas Ad
In this commercial
German supermarket chain Edeka unveiled its 2015 Christmas commercial. As the commercial is controversial the video goes viral in no time (over 18M views on youtube in only four days).
The ad is cynic and I cannot recommend you to do this kind of pranks to your family even for a good cause. But it is just an ad and the message it is powerful and it reminds you how important your family is.
I doubt that this ad can help EDEKA to sell more or attract more people in the stores, but this ad was efficient for brand awareness.
The ad is in German, but you can set on the English subtitles or Spanish subtitles (click play and after that you should click on subtitle button like in below picture).
Now I'm sad
Good for brand awareness, not so efficient.