John Lewis: The Man on The Moon

In this commercial

Created by advertising agency adam&eveDDB, London, and produced by Somesuch, the John Lewis Christmas advert is about a young girl called Lily and a man on the moon…
adam&eveDDB did an excellent work once again after the lovely Chrismas cat advert for Temptations

The music of John Lewis Christmas commercial is ‘Half the World Away’ performed by 19-yer-old star Aurora (Aurora Aksnes a singer-songwriter from Norway), the original song was by Oasis. The advert ends with the headline ‘Show someone they’re loved this Christmas‘.

John Lewis has partnered with Age UK to drive awareness and support for some of the million older people who can go for a month without speaking to anyone. Throughout November and December, the retailer will be supporting Age UK in a number of ways, including in-store and online activity, a text to donate mechanism and through the sales of selected Christmas merchandise.

Craig Inglis, Customer Director at John Lewis said,

‘Our Christmas advert is once again all about going the extra mile to give someone the perfect gift. This year, though, the story is told in a uniquely creative and engaging way as we see Lily, our heroine, go to great lengths to connect with the Man on the Moon.

‘We hope it inspires people to find really special gifts for their loved ones and through our partnership with Age UK, raises awareness of the issue of loneliness amongst older people and encourages others to support in any way they can.’

Half the World Away

9.6

A well-done campaign. Maybe too sales oriented for a Christmas campaign.

Memorable10.0
Effective9.0
Style9.0
Heart or Humor10.0
Execution10.0
Reader Rating: ( 0 vote ) 0

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