Chrome ad 2023 ft Lil Yachty, Busta Rhymes, and Lando Norris
TV Commercial Review
Heart or Humor
Google Chrome has recently released a new commercial titled “Chrome Speed Challenge,” a high-octane music video showcasing the browser’s speed. The ad features a unique collaboration between the legendary rapper Busta Rhymes, fellow rapper Lil Yachty, and McLaren F1 racing driver Lando Norris.
Produced by ATTN’s Creative Shop, the two-minute-long ad begins with Norris challenging Yachty to create a rap that matches the speed of the Chrome browser and the McLaren racing car. This prompts Yachty and his team to use Chrome to search for a collaborator who can help them meet this challenge.
The ad cleverly integrates Chrome as a tool for research and collaboration, highlighting its speed and efficiency. The team eventually brings Busta Rhymes, known for his fast rap flows, to help create the perfect verse to match the speed of the car and the browser.
The commercial is not just about showcasing the speed of Chrome but also about engaging with the audience. The artists encourage fans to create and share their raps on TikTok using the hashtag #ChromeSpeedChallenge, further promoting the campaign on various social media platforms.
The partnership between Google and the McLaren Formula 1 team, which was established last year, is also highlighted in the ad. The collaboration allows Google to reach the sport’s global audience of over 445 million viewers and showcases how Google’s technology is incorporated into the races.
The ad is also part of Google’s celebrating hip-hop’s 50th anniversary. The company has already marked the occasion with activation at New York’s Governor’s Ball music festival, where fans could view curated pieces from different decades, recreate classic album covers, and sit on a throne made of boom boxes.
Busta Rhymes, who is no stranger to using his gift to amplify a brand, was excited to be part of the campaign. He recorded his verse in just 20 minutes, aligning it closely with the brand. The ad also features an anime-inspired visual style, with Busta Rhymes mentoring Lil Yachty, pushing him to master a faster flow.
In conclusion, the “Chrome Speed Challenge” ad is a unique blend of music, sports, and technology. It effectively showcases the Chrome browser’s speed while engaging with the audience in a fun and interactive way. The collaboration with well-known figures from the music and sports industry adds an extra layer of excitement and appeal to the ad.
- Engagement: The ad uses a challenge format, which is known to engage audiences and encourage participation. This can lead to increased visibility and organic reach.
- Showcases Speed: The challenge directly showcases the speed of Google Chrome, which is one of its key selling points. This can help to convince potential users of its performance.
- Influencer Involvement: The ad features popular influencers, which can help to reach a wider audience and lend credibility to the product.
- Limited Audience: The ad’s effectiveness depends on the influencers’ popularity. The ad might be less effective if the audience doesn’t resonate with these influencers.
- Lack of Information: The ad focuses on speed but doesn’t provide much information about other features of Google Chrome. This might leave some viewers wanting more information.
- Challenge Fatigue: With many brands using challenges in their marketing, there’s a risk of audience fatigue. Some viewers might be tired of this format and not engage with the ad.
Directed by: Ehsan @ Arts & Sciences LA
EP: Marc Marrie / Mal Ward
Producers : Kristin Porter (LA) / Kwok Yau (UK)
DOP: Autumn Durald (LA) / James Henry (UK)
EDITOR: Lucian Barnard @ TenThree
Colour & VFX: No. 8
CAMERA OP: Vincent Foeillet
1ST AD: George Nessis
DIRECTOR’S ASST: Kerim Hassan
PROD DESIGNER: Dave Wilson
MUSIC COMPOSER: Chris Cashino @ Clap London
SOUND DESIGN: James Benn No. 8
STYLIST: Keith Wager
CASTING: ELEVATOR CASTING
AGENCY PRODUCER: Alison Howlett
ACCOUNT DIRECTOR: EMILY MCCORMICK
EXECUTIVE CREATIVE DIRECTOR: CLARE STEIN
GROUP CREATIVE DIRECTOR: BRAD JONES
CD, COPYWRITER: RACHEL SAMPLES
CD, ART DIRECTOR: HANS SCHENCK
PRODUCER: MEMPHIS CADE
PRODUCER PROTÉGÉ: MARIA JIMENA GASTELUM
YACHTY’S CREW: AKKARAJ AKYACHTY’S CREW: DIRK FENSTERMACHER
YACHTY’S CREW: JOEY OHLS
YACHTY’S CREW: PARKER SCOTT
SOUND ENGINEER: RICKY SURUM @RECORD PLANT
Miles Parks McCollum, known professionally as Lil Yachty, is a prominent figure in the American hip-hop scene. Born on August 23, 1997, in Mableton, Georgia, Yachty first gained recognition in 2015 for his singles “One Night” and “Minnesota” from his debut EP ‘Summer Songs’. He is known for his distinctive style, often described as “bubblegum trap,” which features playful, catchy beats and a whimsical, carefree attitude.
Lil Yachty’s debut mixtape, ‘Lil Boat’, was released in 2016 and quickly gained him a dedicated following. His debut studio album, ‘Teenage Emotions’, was released in 2017 and reached number five on the Billboard 200. Yachty’s music often blurs the lines between singing and rapping, and his lyrics frequently touch on themes of youth, fun, and love.
Beyond his music, Lil Yachty has made a name for himself as a fashion icon, known for his colorful, eccentric style. He’s also ventured into acting, with a voice role in the animated film ‘Teen Titans Go! To the Movies’, and a starring role in the 2019 film ‘How High 2’.
Trevor George Smith Jr., better known by his stage name Busta Rhymes, is an American rapper, singer, musician, record producer, record executive, and actor. Born on May 20, 1972, in Brooklyn, New York, Rhymes is best known for his energetic rapping style and intricate lyricism, which often includes complex rhyme schemes, rapid-fire delivery, and a wide range of accents and dialects.
Busta Rhymes’ career began in the late 1980s when he was a member of the hip-hop group Leaders of the New School. He launched his solo career in 1996 with the album ‘The Coming’, which included the hit single “Woo Hah!! Got You All in Check”. Over the years, Rhymes has released numerous successful albums and worked with various artists across different genres.
In addition to his music career, Rhymes has acted in several films, including ‘Shaft,’ ‘Finding Forrester, and ‘Halloween: Resurrection.’ His contributions to music and culture have earned him numerous awards and accolades, solidifying his status as a hip-hop legend.
Lando Norris is a British racing driver currently competing in Formula One with McLaren, having previously won the FIA Formula 3 European Championship. Born on November 13, 1999, in Bristol, England, Norris began his career in karting, where he showed a natural talent for racing.
Norris made his Formula One debut with McLaren in 2019, and he quickly established himself as one of the sport’s most promising young talents. Known for his speed, technical skill, and maturity beyond his years, Norris has achieved several podium finishes and consistently performs well against more experienced drivers.
Off the track, Norris is known for his engaging personality and active presence on social media, where he shares behind-the-scenes insights and connects with fans. He’s also involved in esports and often participates in virtual racing events. Despite his young age, Norris has already significantly impacted Formula One and looks set to have a long and successful career in the sport.