Bud Light: Between Friends – Super Bowl 51 Commercial

Anheuser-Busch has officially announced its return as the exclusive category advertiser for the 2017 Super Bowl, marking its 28th consecutive year in the big game. The national brewer will feature four of its brands, bringing back last year’s advertisers Budweiser, Bud Light, Michelob ULTRA, and Super Bowl newcomer – Busch.

Bud Light will debut a new: 60 second Super Bowl spot as part of a larger campaign tied to Bud Light’s role in building friendships over beers. The Bud Light campaign, anchored by the brand’s newly announced 2017 tagline, “Famous Among Friends,” is handled by Wieden + Kennedy, New York.

The music of the Bud Light’s commercial is a version of the “Sweet Child O’ Mine” song by Guns N’ Roses.

The Super Bowl has become one of those increasingly rare cultural moments in time when consumers anticipate and talk about the commercials as much as the event itself,” said Marcel Marcondes, vice president of marketing at Anheuser-Busch. “For Super Bowl 51, we are not just creating ads for the game, but kicking off strategic creative campaigns for the year. For that reason, we’re debuting new work that we believe will resonate before, during and long after game day.”\

CREDITS
Agency: Wieden + Kennedy New York
Copywriter: Brock Kirby
Art Director: Sezay Altinok
Project Manager: Sunjoo Ryou
Producer: Temma Shoaf
Production Company: O Positive
Director: Jim Jenkins
VFX Company: The Mill

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Famous Among Friends

9.6

The advert is full of life, very funny sometimes. The actors playing very well in the film.

Memorable9.0
Effective10.0
Style9.0
Heart or Humor10.0
Execution10.0

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