Barbie Takes Hollywood: Barbie – The Movie 2023
Barbie, the iconic doll that has been a beloved part of countless childhoods, is about to make her big screen debut in a live-action film titled “Barbie”. The movie, created in partnership with Warner Bros. Pictures, is set to hit theaters on July 21, 2023. But that’s not all! Mattel, the company behind Barbie, has announced a new collection of toys and merchandise inspired by the film. This collection is not just about Barbie, but also includes products from other Mattel brands such as UNO, Hot Wheels, Fisher-Price, and MEGA.
A Star-Studded Cast
Directed by Greta Gerwig, “Barbie” boasts a star-studded cast including Margot Robbie, Ryan Gosling, America Ferrera, Kate McKinnon, Issa Rae, Rhea Perlman, and Will Ferrell. The film is set in Barbie Land, a perfect place for perfect beings, and follows the adventures of Barbie, Ken, and new characters as they navigate through existential crises and adventures.
A Merchandise Wonderland
Mattel has left no stone unturned in ensuring fans can immerse themselves in the Barbie experience. The line of dolls based on the movie features looks that fans will see in the film, reflecting the signature styles of Barbie, Ken, and new characters. The collection captures the essence of the film with Barbiecore and Ken-ergy styles, complete with matching outfits and must-have accessories.
One of the highlights of the collection is a mini replica of the iconic three-story DreamHouse from MEGA, and a stunning pink RC Corvette from Hot Wheels. The Barbie The Movie doll line includes various outfits and styles, from a vintage-inspired pink gingham dress for Barbie to a beachy, pink and mint green striped matching set for Ken.
More Than Just Dolls
In addition to the Barbie items, Mattel is releasing a collection of products across its larger portfolio. This includes UNO Barbie The Movie deck with graphics inspired by characters and scenes from the film, Little People Collector Barbie The Movie figures, Barbie The Movie MEGA Dreamhouse, and Barbie The Movie Hot Wheels RC Barbie Corvette.
A Cultural Phenomenon
“Barbie the movie is a monumental moment for the brand, and we cannot wait for fans to experience Barbie like never before on the big screen,” said Lisa McKnight, Executive Vice President and Global Head of Barbie & Dolls, Mattel. The collection is available in collectible packaging and will be at retailers nationwide starting June 1st, with prices ranging from $1.25 to $150.
A Celebration Beyond Toys
Mattel is also collaborating with over 100 brand partners across fashion, beauty, accessories, and more to release an array of movie-themed products.
“Barbie” the movie is set to be a cultural phenomenon, bringing the beloved character to life on the big screen. With a plethora of merchandise and collaborations, Mattel is ensuring that fans can immerse themselves in the world of Barbie. Whether you are a long-time fan of Barbie or new to her charm, this summer promises to be a Barbie extravaganza!
- Diverse Merchandise: The extensive range of merchandise, including dolls, toys, and collectibles from various Mattel brands, allows fans to engage with the movie in multiple ways, catering to diverse interests.
- Nostalgia and New Audiences: The movie and merchandise have the potential to appeal to both nostalgic adult fans of Barbie and a new generation of children, making it a cross-generational phenomenon.
- Economic Boost for Mattel: The movie and the accompanying merchandise could provide a significant economic boost to Mattel, potentially revitalizing the Barbie brand and expanding its market.
- Over-commercialization: The extensive range of merchandise and collaborations with over 100 brand partners could be seen as over-commercialization, which might detract from the artistic value of the film.
- High Expectations: With such a beloved character, expectations for the movie will be high. If the movie does not meet these expectations, it could result in disappointment among fans.
- Market Saturation: The sheer volume of merchandise could lead to market saturation, making it difficult for consumers to choose and potentially leading to lower sales per product.